About Metro - São Paulo Subway Information Mural

Accurate and relevant information in real time for millions of subway users

São Paulo is one of the largest and most frenetic cities in the world. Its subway network, the Metrô de São Paulo, serves over two million people per day. Avid for information, these users are now have a new way to surf web-based rich media content highlighting cultural events and public services close to their subway station. Rather than the traditional information counters, these subway stops feature touchscreen large displays where people can quickly get relevant and desired information about events and services around their position, or about any other Subway location on the grid.

These electronic interactive information murals allow the user to select a given category which best describes its "point of interest", and imediately see its location on a onscreen map together with total distance, estimated time, and easy to follow instructions on how to get there.

LabOne has employed Google Maps, through its extensive API library, to integrate this system guaranteeing accurate information, latest graphical representation and inexpensive continuity and expansion for the project.

Subway users are also able to access the entire City Calendar of Cultural events (massive in a city of 20 million people), along with relavent location and route information. Better yet, users are able to quickly link to LabOne’s digital media network allowing them to have information send to their mobile phones via SMS or Bluetooth. More information at www.metro.sp.gov.br.